Vanilla Milano

Vanilla Milano is an homemade ice-cream shop, patisserie and coffee bar whose aim is to offer a quality product, made with healthy and traditional recipes. The brand created is an expression of the Vanilla Milano’s quality product, with a strong mark, one iconic vintage monogram and a filling pattern inspired by the creaminess of gelato.

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All started from a vanilla bean and a journey through Italy in search of the perfect ingredients for gelato recipes. A big poster inside of the store shows the entire route.

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The great attention to details, the choice of lamps and the cute window peeking into the laboratory, suggest the cozy and dynamic environment of the kitchen at home.

Advertising campaign, photography by Claudia Castaldi.

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We developed a flexible identity inspired by  the creaminess of gelato. The identity stretches across signage, menu, paper bags, icecream cups and refined packaging.

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