Prophilo is the new way of thinking about the interior that reinvents the space through countless combinations of shapes and prospective. Prophilo’s rarefied atmospheres describe, hovering between reality and dream, the sophisticated Italian philosophy of excellent design capable of creating unique furniture studied in every single detail.
Prophilio’s philosophy gives the inspiration for a modular identity. Exploring the contemporary art and architecture, we design a monogram logo based on letter P-H-I, which employs the grid system of the Golden Ratio. Sequences of lines meet each other in endless combinations, they play through shape and function thus creating a flexible and dynamic identity system.
On occasion of Salone del Mobile in Milan, we designed a journal presenting the new collection. We conceived a new format instead of the classic tabloid, that permits to dedicate more contents to design of interior.
Still life photography: Monica Lovati Studio