SILENE
In the heart of the real Tuscany where once the post inn refreshed the travellers, now stands the Silene, a place of excellence, capable of collecting the old knowledge of the good food to create a dynamic and charming cuisine which is a perfect bond between the vital energy of innovation and the elegance of tradition.
The Silene identity has been restyled, origins and tradition come out in a contemporary approach. The logo become a signature, a unique and delicate sign that reflects the great care of the chef for his cuisine.
Silene is not only a inn and a kitchen but also extra virgin oil and laboratory. For each area has been designed the respective brand, keeping a stylistic cohesion between past and innovation. The entire line of Silene products has been essentially designed.
Still life photography: Monica Lovati Studio
Native cultivation and pitting process make it a product of excellence. The label has been created to tell this distinctiveness, that very few can boast. Every element has been studied in great detail from the choice of a greaseproof special paper to the foil that exalt the preciousness of the product.
The hand-wrapped bottle is contained in an ad hoc box with a courtesy cork holder. To complement the packaging, a leaflet about the origin and the story of Silene extra virgin oil. The Silene laboratory products has been designed with the same purpose.
The website is simple despite the complexity of all the areas described: the layout recalls a magazine and therefore it has been stressed the great importance of the photographs, of which we made the art direction.
Food photography: Bruno Bruchi
